Yoshino Koharu, a new college graduate who is tired of her rural upbringing, is yearning to live a more interesting life in Tokyo. She ultimately gets a part-time job as queen of the strange "Kingdom of Chupakabura," a decaying mini-attraction in the small rural town of Manoyama, after an unsuccessful employment search. However, upon her arrival in Manoyama, Yoshino realizes that she was mistaken for a superstar and that the job offer was a misunderstanding. Yoshino grudgingly accepts to take on the post and assist the Board of Tourism in their attempts to reinvigorate Manoyama. With the support of local citizens, the queen implements a number of programs to showcase the beauty and charm of Manoyama's surroundings.